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Aside – IAIE
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Generating Content for your Blog


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Do you have a case of writer’s block? Check out our mini-elearning module for several techniques to get the blogging ideas flowing again. At the end, we’ll send you a free blog planner in Excel if you like. Test y yourself at the end (we know your privacy is important, so we never collect data in our elearning modules).  The whole module will take about 6 minutes. Click “Launch” and get started.

Keyword Comparison Extractor for SEO


By Thomas DeVere Wolsey 

After you type the final period of the final sentence on blog post or webpage, you may be ready to heave a sigh of relief.  Go ahead and grab some coffee, go for a walk, or watch some reruns of your favorite television series.

But you still have work to do once you have taken that break.  If people are going to find your words of wisdom, you have to do a few things to help them.  Search engine optimization (also known as SEO) requires that the keywords people might use to find you are the ones that will move your page to the top of Google’s (or any other engine’s) ranking.


MonkeyLearn’s Keyword Comparison Extractor

MonkeyLearn developed a module that will help you do exactly that.  Once you have posted your content, point your browser to MonkeyLearn’s SEO Demo:

Paste the URL to your content in the first field and the search query or phrase that you think will drive the crowds to your content.  MonkeyLearn’s crafty primates then use machine learning principles to extract the keywords from your page. Next, they call up the top ten results from one of several engines that use the same search query you did. Based on relevance on the pages (yours and the top ten), a score is generated.

In the example below, you can see that my post on argumentation resources (see ) showed that the term “argumentation” on my post was the most relevant on the page; however it didn’t rate among the other top ten websites using my search phrase, “argumentation, logical fallacies.” That’s good because in time my post will likely rise closer to the top if people search for “argumentation.”

I can also look through the keywords from top ten to see if there are other words I should feature more heavily in my post because they worked for the top ten.  It was interesting to me that my particular search string produced a top ten sites list only once.

Federico Pascual, the CEO of MonkeyLearn, elaborated on how the scores are derived in an email:

The score is a ponderation of the relevance and the number of sites found using that keyword in the top 10 results. The higher the relevance and/or the more sites using a particular keyword, the higher its score!

Keyword Comparison Extractor


Learn More About Keywords and Machine Learning

If you want to learn more about choosing keyword phrases for optimization, the For Dummies guide online can help you out. Doing your keyword research will give your post the boost it needs.

When your spam filter keeps email you don’t want to see out of your inbox, machine learning is working behind the scenes to make that happen. Your credit card company uses machine learning to notice possible cases of fraud.  You just saw an example of machine learning in action as we analyzed a post on Literacy Beat using MonkeyLearn’s SEO keyword extractor demo.

Want to know more about machine learning? The simian artificial intelligence gurus prepared a gentle introduction for you.   If you create an account on MonkeyLearn, you can join a whole troop of monkeys and create your own machine learning modules.

Free & Quick Proofreading from Grammarly!

St. Patrick’s Day Resource Roundup

St. Patrick's Day

St. Patrick’s Day

What’s new in March at IAIE? 

Data Monsters is a new initiative based in Moscow, Russia. IAIE is providing editing services for their Monstragrams project.

Read Dr. Wolsey’s review of Grammarly.

Free & Quick Proofreading from Grammarly!

Ian O’Byrne, an Assistant Professor of Literacy Education interviewed Kurt Becker, a Professor in the Department of Engineering Education (ENE) at Utah State University contributed a podcast about topics from engineering, engineering education, STEM, design, and cognition to the Literacy in the Disciplines Interview Project. Click the link and listen to the podcast on Literacy Beat.

Education Resource Roundup

Education Resource Roundup

Also on Literacy Beat, check out this compilation of resources for teaching argumentation.

There are many Learning Management Systems (LMS) from which to choose. What features should decision-makers look at most closely? Read this post on LinkedIn Pulse for some ideas that might be useful to instructors and learners.

Categories: What's New at IAIE?

Read Across America 2016


March 2 is Read Across America Day. Want to get involved? It’s easy!


Find resources, teaching ideas, and event planning tips on the NEA website and pledge to sponsor an event. Don’t forget to take a look at some photos from last year’s event.

To keep the momentum going, March 3 is World Book Day. The World Book Day website if filled with great resources and toolkits.

Free Standard Shipping for all Book Orders Over $35 at The Scholastic Store Online! Shop now!


SOLOM Excel;

The Student Oral Language Observation Matrix, also known as the SOLOM, is a useful, open source tool for teachers who work with English language learners. According to the developers at the San Jose Bilingual Consortium, the matrix serves these three purposes:

It fixes teachers’ attention on language-development goals;
It keeps them aware of how their students are progressing in relation to those goals; and
It reminds them to set up oral-language-use situations that allow them to observe the student, as well as provide the students with language-development activities.

Previous version required teachers to print out a copy from a Word document or on PDF, a cumbersome process.

IAIE re-created SOLOM in Excel. Multiple sheets allow teachers to keep all student observations in one document, and Excel does all the calculations. Download your free copy of SOLOM Excel. 

Read more about SOLOM Excel on Literacy Beat as well.


Create a Radio Show and Reach Millions.

Categories: English Language Learners


Social Media Day


By Thomas DeVere Wolsey

Recently, I attended Social Media Day San Diego. Pat Flynn, one of many great speakers, addressed the topic of future proofing your brand. His presentation and the ideas that support them are worth a brief recap.  I’ll try to do justice to them in the next few paragraphs.

Back to the Future

Back to the Future

Pat identified three basic principles looking through the lens of the movie Back to the Future. The three principles, drawn from examples from the past, present, and into the future include:

  • People want convenience
  • People want to be heard
  • People want to be loved

Pat’s presentation was entertaining, but it also led to the point that the principles he believes lead to future-proofing one’s brand can be found in the past, the present, and the future. If your business is oriented to serve customers who crave convenience, who have something to say, and who want to be loved and recognized by the brands they value, we can go back to the future by looking to the past, at the present, and into the future.

Pat notes: “Your earnings are a byproduct of how well you serve your audience.” That seems worth remembering to me.

You can learn more about Pat here.



New Website


IAIE just released a new and updated website on September 1, 2015. If you are reading this post, you found it! Please take a few minutes to poke around and see what has changed.

Categories: What's New at IAIE?

What’s New August 27, 2015


September Professional Development

Vivacious Vocabulary: Mamie Spillane presents a free webinar for teachers of English language learners on September 12. Click here to learn more or here to register on our LeadPages site.

What’s Cooking?

Stop by often to learn about these upcoming events

Disciplinary Literacy: Webinar series

Becoming a Blog Star: Webinar series with Karen E. Smith and Thomas DeVere Wolsey.

New Research

Dr. Wolsey is heading up a study with colleagues from Western Carolina University, California State University-East Bay, Brigham Young University, and Kutztown University to document the mediating factors and actions of first year teachers in their new teaching assignments.